
Sales effectiveness consulting, coaching, and training that produces high-performance sales without the burnout.
Sales Success Starts with Resilience.
Sales can be a high-pressure game. The targets are relentless, the rejections sting, and the expectations never stop growing. But pressure isn’t the enemy – it’s the catalyst. The best salespeople and sales teams don’t just survive stress; they use it to sharpen their skills, refine their approach, and close bigger deals.
Master Sales. Manage Stress. Maximize Results.
There are many parts in the sales process that are stress triggers for sales professionals ….. from prospecting consistently, dealing with different personalities, and asking the right questions, to presenting effectively, managing objections, and closing the sale. These pressure points can become performance blockers.
What if you could help your salespeople to get out of their heads so they can meet and exceed expectations?
We help sales professionals identify and overcome the fears that get in their way of top performance. We do that through training workshops, group and 1:1 coaching, and consulting to identify what is getting in their way, why that is, and how to use it or overcome it The result is they will sell more, stress less, and thrive daily.
Anita has spent over 30 years in sales and sales leadership with a focus on helping her sellers manage their stress more effectively. As the Chief Sales Officer for a sales training and consulting organization, Anita saw first-hand how stress, properly channeled, can build strength. Just like a piece of coal under pressure becomes a diamond, the same thing can be true for sales professionals. Through our 4-D approach of discovery, design, deliver, and develop we learn about your team and their challenges, design and deliver training and workshops to address the challenges, and the reinforce the learnings with 1:1 and group coaching.
Our Approach
CERTIFICATIONS
CPLP
NASM CPT
TriMetrix
EQ
RYT 200
DISC
E-MBA

Awarded "Top 10 Stress Management Service Companies" by Manage HR
WHAT OTHERS ARE SAYING
Tracy Simpson, Director of Operations, Simple Thread
"We partnered with Anita and WorkFlowGrow to create a wellness experience for our team. The combination of learning a simple process for managing stress in the moment along with some simple desk stretches gave us information and practical tools we could put to use right away. The workshop was well received by our employees.”
Donna Warrick, President, Jamesson Solutions, Inc.
"We have been partnering with Anita for several years delivering professional development content and coaching programs for our clients. She consistently gets great feedback for the work she does for us. We can always count on her to customize her approach and the program's design to the person or group she is working with to achieve maximum impact."
Melissa Howe, Global Head of Talent, Zoetis
“Anita is a highly skilled and experienced facilitator who can seamlessly absorb new content and adeptly lead engaging sessions that bring value to all participants. She is reliable, quick to respond, and naturally assimilated with our internal team making our collaboration smooth and productive."
Bethany, VP of Client Experience, The Brooks Group
"Anita has been providing her facilitation, coaching, and consulting services for our company for many years. She consistently meets and exceeds our expectations. Anita has a reputation for consistently going above and beyond to understand our customer’s objectives. That results in memorable and meaningful learning and development experiences for the people who go through the programs she leads. We are delighted to have her as an extension of our team."
Deepa Shenoy, Manager, Regional Distribution Center, Volvo Group Trucks Operations
"I think the stress management workshop was very beneficial to our site employees and would recommend it for other sites as well."
CLIENTS
Penelope Rose, Head of Global Leadership Development, Zoetis
"I feel fortunate to have had the opportunity to work with Anita on established programs like DiSC and Situational Leadership, as well as internally-created content from our Talent team. Anita has consistently been a prompt communicator, very engaging facilitator, and she asks great questions to ensure she knows her audience and will be an excellent representation on behalf of the team she is partnering with. On more than one occasion I have witnessed Anita take a group from distracted to fully engaged. I highly recommend working with Anita!”








Peak Sales Performance, Less Stress, More Wins.
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Our Mission
At WorkFlowGrow, we empower sales professionals to thrive by enhancing resilience, sharpening skills, and optimizing well-being. Through a strategic blend of training, coaching, and consulting, we help sales teams sell smarter, perform at their best, and sustain long-term success—both in business and in life.